From I was born I think I have, without even thinking about it, done what I love to do.

In my twenties, I played music and later became a professional sound engineer, touring with bigger bands in Denmark. Started my own Sound and Light rental company www.Strandlyd.dk and became familiar with the big audio brands in the world – like TCElectronic which was the Ferrari in music-gear.

In my thirties I started working at TCElectronic and worked my way from Audiotester to Product-Manager to Tradeshow Manager to Pro Audio Sales Manager for Denmark and later International Marketing Manager for TCElectronic and TC-Helicon.

In my forties, TCElectronic became TCGroup and bought Tannoy, LabGruppen and other major brands. I became VP of marketing and traveled around the world to make sure the brands were seen the right way and often.

In 2015 TCGroup was sold and I decided to try something new and exciting. I started a small pedal company called LunaStonePedals.com and also started consulting in Marketing and Sales. I ran in to Ronnie, now my partner in Circles&Squares. We wanted the same – to invest in and help great people with great ideas and great technologies. In 2019 we started Cirles&Squares – and we are always looking for talent :0)

SUMMARY

Industry leader in MI marketing, specializing in brand development and brand awareness through utilization of multi/social media strategies, public and media relations, and market trends. Expert in product development from concept phase through launch and into post-launch, evidenced by 100+ successful product launches.

TECHNICAL SKILL

High-level brand building

Content strategy and development

Multi/Social media

Brand and product surveillance

Tradeshow strategy and design

Instore display solutions

Intelligent media placement and negotiation

Budget (overall and product-level)

RELATIONS

Internal and external top management, Business and product management, Stakeholders, MI and Pro Vendors, Press, Artists, Tradeshow organizers.

EXPERIENCE

VP of Marketing 30 April 2015 – 3 September 2015

Music Group, Denmark

Managed brand marketing for Music Group’s MI brands: TCElectronic, Bugera, TC-Helicon, Tannoy.

Formulated future marketing strategy on all brands

Developed tradeshow strategies and implemented their design

Reorganized management hierarchy

VP of Marketing 2010 – 2015

TC Group, Denmark

Managed brand marketing for TC Group brands: TC Helicon, Tannoy Studio, TC Electronic, along with distributed brands (Dynaudio Professional, Blue Microphone)

Responsible for TC Group marketing worldwide

Managed strategic marketing and creative design, brand concept, design, and implementation, multi/social media, ROI, press and PR communication, advertisement purchasing

Started and built the artist relations division

Implemented the PolyTune and TonePrint apps

Designed and implemented tradeshow concepts including budget and ROI

Managed a 14-member team (10 in HQ, 1 in Japan, 2 in China, 1 in USA)

Responsible for corporate identity, including on/off-line identity, of all TC Group brands

Direct communication with top management (CEOs in sister companies and HQ, Business management, product management, for TC Group throughout the world